---
title: Conversion Rate Optimization
description: The first one is website traffic, and the second is conversion rate. Once your website is generating traffic and awareness of your brand, our goal is to convert that traffic into identified leads.
---

[![logo.png](https://www.smbadvisors.com/hubfs/smb2017/images/logo.png "logo.png")](http://www.paradoxmarketing.io)

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# A Retainer Built on Converting More Traffic into Qualified Prospects

There are two metrics we can look at to drive leads. The first one is website traffic, and the second is conversion rate. Once your website is generating traffic and awareness of your brand, our goal is to convert that traffic into identified leads. By understanding the needs of your Buyer Personas, we can create valuable tools and assets that will help them through their decision making process and also build trust with your brand as a reputable, trustworthy source of information. We provide your unidentified website visitors with the opportunity to identify themselves by answering a series of questions via a web form in exchange for the tool or asset that we have created. This gives you and your team the necessary information to follow up with these leads and continue building a trusting relationship until the prospect is ready to become a customer.

## We Start By Creating the Best Possible Conversion Offers

Our job as marketers is to create offers that people will say yes to. We create content that helps prospects overcome challenges and lead them through the Buyer’s Journey; whether this is a tool, a resource, an article, a product trial, etc. Our goal is to create the best possible content and offer to convert your traffic into leads.

**More Than Just Ebooks!**

- Quizzes
- Webinars
- Trials
- And more

![Free Stuff card with sky background](https://www.smbadvisors.com/hubfs/Stock%20images/Free%20Stuff%20card%20with%20sky%20background.jpeg)

## We Then Split Test Landing Pages and CTA’s to Find the High Performers

Split testing, or A/B testing, is comparing two versions of an asset to determine which one performs better. We’ll do this with your landing pages and CTA’s to deliver the best conversion offers and increase leads. You compare the assets by showing the two variants (A and B) to similar website visitors at the same time. The one that has a higher conversion rate, wins! Once we’ve determined which version your prospects prefer, we’ll drive more traffic to that high converting offer.

![high-performance](https://www.smbadvisors.com/hubfs/high-performance.jpg)

## We Build Powerful Automations to Help Move Cold Contacts to Warm Prospects

Once a prospect has converted by downloading your offer, it’s important to continuing nurturing that lead. Lead nurturing is a relationship building process that positions your company as the best choice for when they become sales-ready. Automating pieces of the nurturing process builds efficiency, and ensures that all prospects are touched and responded to consistently. Based upon your Buyer Persona’s, we’ll deliver relevant and powerful automated messages that educate your prospects and address their needs.

![warm-prospects](https://www.smbadvisors.com/hubfs/warm-prospects.jpg)

What our customers are saying

„

Modo dico autem id pri, vis aeque denique eu. Ex per vidit dicit percipitur, ut quo solum porro tollit. Et vivendo volutpat sapientem eos, ea quodsi vivendum qui. Lorem ipsum dolor sit amet, sale postea quidam ex mea. Vim id solum nostrud habemus. —John Doe, Company Inc. ![](https://cdn2.hubspot.net/hub/364768/file-2084697061-png/s2LogoCharc.png?width=140&name=s2LogoCharc.png)

Modo dico autem id pri, vis aeque denique eu. Ex per vidit dicit percipitur, ut quo solum porro tollit. Et vivendo volutpat sapientem eos, ea quodsi vivendum qui. Lorem ipsum dolor sit amet, sale postea quidam ex mea. Vim id solum nostrud habemus. —John Doe, Company Inc. ![](https://cdn2.hubspot.net/hub/364768/file-2084697061-png/s2LogoCharc.png?width=140&name=s2LogoCharc.png) 

„

## Ignite

- 2 Blog Posts per year
- 9 Conversion Offers per year
- Website Maintenance
- 7 Landing Pages per year
- 4 Split Test Campaigns
- 9 CTA Experiments
- 10 Email Campaigns
- 1 Automation Sequence

[Inquire](https://hs.paradoxmarketing.io/ignite-package?hsLang=en)

## Grow

- 5 Blog Posts per year
- 18 Conversion Offers per year
- Website Maintenance
- 13 Landing Pages per year
- 6 Split Test Campaigns
- 18 CTA Experiments
- 20 Email Campaigns
- 2 Automation Sequence

[Inquire](https://hs.paradoxmarketing.io/grow-package?hsLang=en)

## Scale

- 7 Blog Posts per year
- 27 Conversion Offers per year
- Website Maintenance
- 20 Landing Pages per year
- 10 Split Test Campaigns
- 28 CTA Experiments
- 30 Email Campaigns
- 4 Automation Sequence

[Inquire](https://hs.paradoxmarketing.io/scale-package?hsLang=en)

None of these options seem to fit? Schedule a  
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