There are two metrics we can look at to drive leads. The first one is website traffic, and the second is conversion rate. Once your website is generating traffic and awareness of your brand, our goal is to convert that traffic into identified leads. By understanding the needs of your Buyer Personas, we can create valuable tools and assets that will help them through their decision making process and also build trust with your brand as a reputable, trustworthy source of information. We provide your unidentified website visitors with the opportunity to identify themselves by answering a series of questions via a web form in exchange for the tool or asset that we have created. This gives you and your team the necessary information to follow up with these leads and continue building a trusting relationship until the prospect is ready to become a customer.
