Blog Article Writing Done With Google And Prospects In Mind

When done properly, a blog helps to deliver useful information to a specific audience and can help to boost traffic to your website. This is because people who are searching for information on the web will often read through blogs in order to find it. By allowing content to live on your website and by regularly publishing new content, you put your website in a position to be found by more people. This is achieved in different ways:

Keyword Research

The use of high-quality keywords makes your blog content easy for Google to identify and rank for their SERP (search engine results page). Competitive, relevant keywords should be used in the blog post’s title, content, head tags, meta description, URL, and alt tags. To identify keywords that will be effective, keyword research is required.

Inbound Links

If your blog posts are of a high enough quality, then other websites will link to them. These websites are leaning on your content to support their own content. But they are also exposing your blog to their audience and encouraging them to visit your blog.

Social Sharing

People love to share good content, which is why blogs are so shareable. Not only can you share your own blog posts on social media, but you can let readers do the same. The more people share your blog content, the more exposure your blog gets and the more traffic is driven to your website.

Increasing traffic will certainly help to attract more potential prospects; however, if you aren’t able to engage visitors, the chance of capturing new leads diminishes. The more engaged they are with your blog content, the more engaged they are with your brand, which means they’ll be more likely to come back to your website and engage further in the future. Besides the prerequisite of writing high-quality blog posts that are informative and relevant, you can increase engagement through social media and by encouraging discussions.

Social Engagement

Through share buttons, readers can easily share blog posts with their social media followers. Encourage further sharing by posting your blog content to your social channels.

Comment Sections

Setting up a comment section on your blog encourages readers to post their thoughts and feelings about the blog. This allows you to engage in a discussion directly as well as to encourage discussions among your readers.

Increasing exposure to your organization is what will help to bring in more web traffic. This exposure will lead to more brand recognition, which is what you want. But you don’t want to just generate awareness of who you are, you want to control what people think about you. It’s about building an identity so that your audience will find it easier to trust your brand as well as to relate to it. Your blog can help you achieve these goals by helping you establish your authority and develop your personality.

Build Brand Authority

Regularly posting high-quality content to your blog will attract more and more readers and result in more inbound links from reputable websites within your industry. You will begin fostering a reputation as an authority within your field, which helps to build trust.

Build Brand Personality

The tone you use to write your blog will help to establish the personality of your brand. This allows readers to get a better sense of who you are and what your personality is like, allowing them to relate more to your organization on a personal level, which, in turn, helps to increase engagement.

Good content that’s not overly promotional and that is useful to your readers will help to nurture your leads throughout the buyer’s journey by educating them about their challenges and the potential solutions to their challenges.

One of the biggest blog writing mistakes you can make is to try and write a post that appeals to everyone. Blog writers often do this assuming that this is the best way to go viral; however, the general rule of thumb is that if you write content for everyone, you’re actually writing it for no one. When writing blog content, write it with a specific audience in mind. Not only do you need to know who your audience is, but you need to know what their needs are.

Develop Buyer Personas

By developing multiple buyer personas, you’ll get a better understanding of who your audience is. You’ll also make it easier to generate blog content that addresses the needs of each different segment of your audience.

Focus On Intent

Google uses an algorithm component called RankBrain to identify the most relevant results to its search queries. Knowing what your audience’s needs are and what they’re searching for will help you create content that will match their search intent.

Use Relevant Keywords

If you’re not using keywords that are relevant to your target audience’s intent, you’ll attract the wrong audience, which you’ll have a very difficult time converting. In addition to understanding your audience’s intent, you will also need to do thorough keyword research.

If there’s one way to earn the wrath of Google, it’s by trying to take shortcuts to attain high page rankings. Do not attempt to stuff your content with keywords or buy external links from link farms. These are considered black hat tactics that will hurt your rankings in the long run (and you will be penalized by Google if caught). Even if you manage to get away with it, they will diminish the quality of your blog.

Consistency is important in every aspect of blog writing because it allows you to meet the expectations of your audience. If you are able to remain consistent, your audience will continue reading your blog and will become more and more likely to convert as time goes on. If your blog isn’t consistent, you’ll likely lose readers: the very prospects that you worked so hard to attract in the first place.

Use A Consistent Tone

A consistent tone is essential to building and maintaining your brand personality. If your tone fluctuates from one blog post to another, people will get confused about who you are, which can hurt their interest as well as their trust.

Post New Content Consistently

If you don’t consistently publish new content, not only will your readers forget about you, but your page ranking will take a hit since Google does take into account how “fresh” your blog content is.

Maintain A Consistent Publishing Schedule

Besides publishing blog content regularly, be sure the date and time that you publish your new content remains consistent. This way, readers will know when to expect new content and won’t miss it.

It can’t be overstated how important it is to make sure every blog post you write is of high quality. It’s the only way to attract regular readers and build your brand authority. If your content is of poor quality, Google’s algorithm will eventually figure it out. It’s designed to take into consideration any number of signals that, when combined, help provide Google with an overall idea of your content’s quality. Here are a few important tips for writing high-quality blog content:

Focus On Relevant Subject Matter

Don’t write about something just because a topic is trending. If the topic has nothing to do with your industry or what your organization does, then it’s probably not relevant to the needs or interests of your target audience.

Long-Form Content Performs Better

Statistics show that content ranking in the top three results of SERPs tends to be on the longer side (at least 1,500 words). This is likely because longer content can go into more detail than shorter content and better engages readers’ interest.

Avoid Mistakes

Readers will be less likely to trust you if you can’t even be bothered to check for basic spelling and grammar mistakes.

Make Your Blog Easy To Read

According to HubSpot, 43 percent of people skim blog posts, making it easy to scan is important. This can be done by separating content using H2 and H3 tags (which is also helpful for SEO purposes) and by using bullet points or numbers where appropriate.

Write Effective CTAs

Always end a blog post with a CTA that’s relevant to the post’s content. A good CTA can encourage readers to take the next step (such as filling out a form or contacting you directly). Without CTAs, you limit your ability to actually capture your leads.

Write Effective Meta Descriptions

Your meta descriptions should use appropriate keywords to effectively summarize your blog post. A good meta description will help convince users to visit your blog when it shows up on their SERP.

Test Your Blog Posts

Optimize every aspect of your blog posts by using A/B testing. Doing so can help you improve your blog’s layout, the use of colors, the titles, the position of your CTAs, and much more.

Write Guest Blogs

Writing guest posts on other blogs can help build your brand authority and awareness, while also generating even more traffic from the website you’re posting on.

Monitor how your blog posts are performing by using a variety of metrics, such as traffic, social sharing, returning visitors, conversion rates, and more. Doing so will allow you to identify types of content that do well or poorly so that you can adjust your blogging strategy as needed.